Whether writing or speaking, especially in a business environment, good communication is essential to productivity and professional success.
Just like a good story, communication has to have a point; and like a good story, communication has a beginning a middle and an end.
Stories start by either grabbing the reader or setting the stage for what is to come, and so should your communication. You want to make it easy for the reader to be attentive. Setting the stage means taking a moment to remember who you are speaking to and about how what you are going to share is important to them.
The middle of the communication needs to be complete, detailed and concise. In business, time is always of the essence. You want to convey all the ingredients of importance to the story. However, no one wants to be on the receiving end of a long, winding litany of needless facts.
The end of the story is the wrap up, and in communication that means telling the reader exactly what should happen next, or what you need/want them to do and what the timeline is.